Michael Busch, author of BE THE BOSS,
is a seasoned entrepreneur who has started many businesses, including
creating an international franchise company. In the book, he shares his
expertise (and sometimes lack thereof) in an Ebook and Soft Cover
formats. You can click here to order the Ebook for just $9.99 or purchase the Soft Cover for $16.95.
“EXCERPT FROM BE THE BOSS” The 21st
century will experience unparalleled growth in entrepreneurial business
ownership. We are in the throes of a technology-driven globalization
that is not only ever-changing, but promises to be central to our
economic development for the foreseeable future. Gone are the days in
which someone could enter into a lifelong career with one company and
rely on pension benefits for a comfortable retirement. Every respected
economist tells us that job creation in the U.S. will continue to come
primarily from small business growth. This means that the number of
people seeking “the great American dream” of owning their own business
is at record levels.
This book has been written to give you the
keys to successful business ownership — and to help you reduce risk.
Owning your own business enables you to control your own destiny! As a
business owner, you are empowered to rise or fall on your own business
decisions. No longer are you subjected to the whims of corporate
management. No longer are decisions made by consensus of the many. No
longer are you at the mercy of the next meeting or teleconference call.
The success of your business lies squarely on your shoulders. As you
grow and add more employees or associates, you also assume the daunting
responsibility of controlling their future. It should never be forgotten
that a good manager furthers the careers of his or her employees, and a
bad manager puts those same people out on the street looking for jobs.
In this book we will cover the
basic principles of business formation, strategic thinking, plan
execution, sales and marketing, and financing. These fundamentals will
apply to any type of business you choose. We will also discuss the
unique needs of new businesses, existing businesses, and franchises.